{"id":995955,"date":"2025-06-26T08:55:32","date_gmt":"2025-06-26T01:55:32","guid":{"rendered":"https:\/\/dibiz.vn\/?p=995955"},"modified":"2025-08-28T15:06:42","modified_gmt":"2025-08-28T08:06:42","slug":"ai-in-journalism-risks-and-rewards","status":"publish","type":"post","link":"https:\/\/dibiz.vn\/en\/ai-in-journalism-risks-and-rewards\/","title":{"rendered":"AI in Journalism: Risks and Rewards"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">At the National Press Forum 2025, an event marking the 100th anniversary of Vietnamese Revolutionary Journalism Day, the topic of AI and journalism became a focal point of discussion, drawing significant attention from leaders and experts. The dialogue centered on two urgent issues: the implications of AI for information security and the strategic digital transformation for Vietnamese newsrooms.<\/p>\n<p>&nbsp;<\/p>\n<p>Artificial intelligence is no longer a distant concept but a &#8220;double-edged sword.&#8221; While this technology offers immense potential to revolutionize content production and distribution processes, it also poses serious challenges related to disinformation, brand reputation, and the core value of truth.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-995310 alignnone\" src=\"https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/phien-4-300x198.png\" alt=\"C\u00e1c di\u1ec5n gi\u1ea3 t\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn &quot;Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00e1c to\u00e0 so\u1ea1n b\u00e1o ch\u00ed Vi\u1ec7t Nam&quot;\" width=\"687\" height=\"454\" srcset=\"https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/phien-4-300x198.png 300w, https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/phien-4-768x506.png 768w, https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/phien-4.png 941w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>AI and Journalism: Confronting the Challenge of Disinformation and the &#8220;Dead Internet&#8221;<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The severity of disinformation is underscored by Gartner, which listed &#8220;Disinformation Security&#8221; as one of the top 10 strategic technology trends for 2025. The fight against fake news has evolved from a technical task into a strategic security pillar.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Threat of Disinformation and the &#8220;Dead Internet Theory&#8221;<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The &#8220;<a href=\"https:\/\/www.vice.com\/en\/article\/dead-internet-theory-is-back-thanks-to-all-of-that-ai-slop\/\">Dead Internet Theory<\/a>&#8221; paints an alarming picture: an internet dominated by content generated by AI and bots. It is predicted that by 2026, 90% of online content will be automated. This could push users into a chaotic sea of real and fake information, eroding trust in the digital space.<\/p>\n<p>&nbsp;<\/p>\n<p>As AI and journalism intersect, distinguishing between these two concepts is crucial:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Misinformation: False information spread without malicious intent.<\/li>\n<li>Disinformation: Deliberately false information created to manipulate and cause harm to politics, aconomy, and society. This is the direct threat newsrooms must confront.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In Vietnam, sophisticated campaigns involving brand impersonation and fraudulent appeals are on the rise, not only causing economic damage but also threatening the guiding role of mainstream journalism.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-995350 alignnone\" src=\"https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/ong-dinh-toan-thang-300x185.png\" alt=\"\" width=\"686\" height=\"423\" srcset=\"https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/ong-dinh-toan-thang-300x185.png 300w, https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/ong-dinh-toan-thang-768x474.png 768w, https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/ong-dinh-toan-thang.png 829w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Technological Solutions Against Disinformation<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>To counter this, technological solutions like <a href=\"https:\/\/dibiz.vn\/cyabra-la-gi\/\">Cyabra<\/a> are proving highly effective. This tool helps to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Distinguish between real accounts and bots.<\/li>\n<li>Trace the origins of disinformation campaigns.<\/li>\n<li>Detect AI-manipulated content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cyabra&#8217;s success in various countries demonstrates that equipping newsrooms with protective technology is no longer an option, but a necessity.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Content Security and Copyright: A Survival Challenge in the Era of AI and Journalism<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Alongside the fight against disinformation is the challenge of content security and copyright protection. According to MUSO, copyright piracy caused over $28 billion in global losses in 2022 alone. Generative AI further complicates this issue.<\/p>\n<p>&nbsp;<\/p>\n<p>However, a worrying trend is the decline in investment for content security, often due to difficulties in measuring ROI and conflicts of interest. To address this, newsrooms must shift their mindset: viewing investment in content protection not as a cost, but as a long-term value-creation strategy. Technologies like AI-Powered Watermarking and Multi-DRM are essential tools for protecting a newsroom&#8217;s digital assets.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The VAICP Framework: A Practical Digital Transformation Roadmap for Vietnamese Journalism<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>To effectively integrate AI and journalism, newsrooms need a clear roadmap. The VAICP framework, proposed by expert Dao Trung Thanh, is considered a highly practical model for the Vietnamese context.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-995457 alignnone\" src=\"https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/khung-vaicp-300x169.png\" alt=\"\" width=\"687\" height=\"387\" srcset=\"https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/khung-vaicp-300x169.png 300w, https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/khung-vaicp-768x432.png 768w, https:\/\/dibiz.vn\/wp-content\/uploads\/2025\/06\/khung-vaicp.png 941w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The VAICP framework is built on five core pillars:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>V<\/strong>ision &amp; Strategy<\/li>\n<li><strong>A<\/strong>ssets (People, Culture)<\/li>\n<li><strong>I<\/strong>mplementation &amp; Governance<\/li>\n<li><strong>C<\/strong>ore Technology &amp; Security<\/li>\n<li><strong>P<\/strong>rocess (Production, Moderation)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Evaluating themselves against the VAICP framework allows newsrooms to identify their current standing and build an effective action plan. Organizations can use the VSTAR platform (at <a href=\"http:\/\/vstar.ai.vn\">vstar.ai.vn<\/a>) to assess their AI readiness.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>From Idea to Action: Organizing the AI Strategy Implementation<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>After establishing a roadmap, professional implementation is key to success. Proven methods like the AI-VIO model (defining roles) and the CRAFT loop (for continuous improvement) help ensure effective coordination and bring the AI and journalism strategy to life.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusion and Recommendations for the Future of AI and Journalism<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The AI era presents both an existential challenge and a historic opportunity for Vietnamese journalism. To survive and thrive, newsrooms must take decisive action.<\/p>\n<p>&nbsp;<\/p>\n<p>Recommended Actions:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Prioritize Technology: Proactively invest in advanced solutions for information and content security.<\/li>\n<li>Shift Investment Mindset: View security and copyright as value-creating assets, not expenses.<\/li>\n<li>Adopt Standardized Models: Implement assessment frameworks like VAICP to build a structured roadmap and foster continuous innovation.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>The race in the era of AI and journalism is a marathon, not a sprint. The newsrooms with a smart strategy, a sound roadmap, and the capacity for innovation will successfully uphold their role as a beacon of truth in a volatile digital world.<\/p>\n<p><!-- notionvc: 5596b60d-7aab-4362-88d7-04446df0d784 --><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the National Press Forum 2025, an event marking the 100th anniversary of Vietnamese Revolutionary Journalism Day, the topic of AI and journalism became a focal point of discussion, drawing significant attention from leaders and experts. The dialogue centered on two urgent issues: the implications of AI for information security and the strategic digital transformation&#8230;<\/p>\n","protected":false},"author":3,"featured_media":996012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[106],"tags":[],"topic":[],"class_list":["post-995955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyber-security-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Journalism: Risks and Rewards - Deliver Intelligence - Dibiz JSC<\/title>\n<meta name=\"description\" content=\"Explore AI and journalism in Vietnam: tackling disinformation, content security, and digital transformation with the VAICP framework. 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